Zero stock
We have a plan and it is to do things according to how we think.
We have always thought that fashion industry is unsustainable, aggressive, with people and planet and we have never felt comfortable being part of such a beautiful but complex industry.
Zero stock is our first step in the mission, it's a commitment that we have made to ourselves to feel aligned with who we are and with the way in which we conceive design and fashion.
When you find the pre-order label in a design, it means that we produce based on your purchases. Trying to align your preferences with production and in this way avoid excess stock with all that it entails in our industry.
Fashion is complex but it is a wonderful sector that makes us dream, imagine and enjoy, let's try to keep the best and reduce the impact of the worst.
Because doing it in another way is possible.
Cho